False news is in the form of unintended expressions of misinformation or parts of malicious advertising, and actually spreads more quickly than real news.
The researchers followed "rumors" or "tweets" that involve any information in the form of (text, images, links to articles) claiming to be true news.
The team searched Twitter data from 2006 to 2017. The team found that three million users of the site promoted 126,000 false rumors and promoted more than 4.5 million times.
The team examined the reality of false news and rumors, through sites dedicated to news verification, such as (snopes.com, politifact.com, factcheck.org, truthorfiction.com, hoax-slayer.com, and urbanlegends.about.com).
The examination revealed that these false news spread rapidly and a huge volume.
According to the researchers' analysis, the hoax that holds false information is re-rewritten 70 percent more. "Lying is more widespread, faster and deeper than the truth in all categories of information," the researchers say. But the biggest spread was false political news.
The study says, from a psychological point of view, these results are not surprising at all, because these lies are designed in a way that exploits human weaknesses, such as curiosity and curiosity and laziness to verify the news.
The researchers found the feature set of false news to make it spread quickly, it is new news and carries an emotional charge.
Also, we are attracted to false information that corresponds to what we believe and believe according to our culture, because our simple and lazy minds want to believe the news that fits our beliefs.
Also, we believe false news and rumors about new events because they fit into our old memories, so we believe lies when we are biased to our old days.
"The most important thing to spread false news is emotional content that inspires strong emotions," said Rebecca Trumbel, a political scientist at Leiden University in the Netherlands. "It spreads more, faster, deeper, and more widely through Twitter."
The study argues that the solution to the problem of spreading lies is to run the slow lazy mind, the researchers say: The false news reader may be a simple person with no experience, and have ideas, visions and beliefs to lean toward. But he has to pause a bit before thinking about the rewind button.
Also this person may be more active and begin to check other sources to see if that news is true or not.