Leading music streaming company will extend greater awareness on how brands can leverage music to win in tomorrow’s world. Leading music streaming company will extend greater awareness on how brands can leverage music to win in tomorrow’s world.
Written by  Sep 23, 2018 - 209 Views

Anghami and DMS Host Exclusive Music Conference Aimed At Brands and Advertisers.

Dubai, United Arab Emirates, With the music industry swiftly growing across the Middle East, Anghami (the leading music streaming company in the MENA region with its user base of 75 million registered users streaming 1 billion streams of Arabic and International music a month), announced today that it will be hosting its first ever Executive Annual Gathering on Wednesday, September 26. The event is being organized with the support of its Exclusive Media Representative - Digital Media Services (DMS), the digital arm of Choueiri Group.

The invite-only event will bring together an exclusive gathering of marketers, media and advertising professionals, at a forward looking and fun-filled music-oriented day. Over 100 regional leaders from the media industry are expected to attend. It will extend a forward-looking agenda focused on the industry landscape, the challenges that marketers face today, and the music related opportunities in a mobile world, fueled by data, content, and technology. As a leading music entertainment platform, Anghami aims to build greater awareness for the power of audio and how as it uniquely positioned to address the new challenges, which await brands and marketers.

The itinerary includes a seminar, which is slated to be held from 4-6 pm at the Westin Mina Seyahi in Dubai. Hosts of top-notch international and local speakers are scheduled to take the stage during the event.

As a highlight, Anghami will also host a guest speaker from the International Federation of the Phonographic Industry, who will talk about worldwide trends and the role of local and global streaming services in key and emerging markets. In addition, a panel with top marketing executives will shed light on how marketers can strike a balance between performance, engagement and maintaining brand value.

Anghami Co-founders Elie Habib and Eddy Maroun will also take the stage to unveil the latest technology updates and product features, following the launch of Anghami 4.0. In addition, they will also share Anghami’s transformational journey from a streaming app to a music entertainment powerhouse in the Middle East - a journey that has witnessed the region rise up from being a piracy hub to becoming a global music attraction. They are expected to make a number of key announcements that Anghami is very excited to share with the industry.

Speaking about the upcoming event, Mr. Maroun said, “This year we not only celebrate our 7th birthday, but soon our 100 millionth user as well. We would like to celebrate how far we have come and where we are today with our key partners, who have all played a huge role in making Anghami happen. This event also gives us the ideal opportunity to ghive them a sneak preview of what the future holds for us. We are all very excited.”

DMS' Chief Operating Officer, Michel Malkoun, also commented on the importance of Anghami’s initiative, saying that: "With the growth that is being witnessed across the region’s music streaming landscape, we believe that now is the right time for brands to learn more about leveraging the inherent power of music. We are extremely proud of our association with Anghami and confident that its proven success and growth, which has seen it evolve so swiftly into a full-fledged music entertainment platform, will enable our brand partners to benefit from a wide range of opportunities”.

An exclusive after party hosting hundreds of media industry professionals is also part of the agenda, with international super star French Montana, along with a few other surprise guests flying in to make a very special announcement.

About Anghami

Anghami is the leading music streaming platform in the MENA region, with the largest library of digital Arabic music in the world. Anghami features licensed content from leading Arabic labels such as Rotana, Platinum Records, Mazzika, Watary and leading aggregators, as well as major international music labels such as Universal, Sony and Warner. It enables users to discover new music, share tracks in real-time through social networks and download content for offline play. The company’s mission is to pioneer an ecosystem for the production and distribution of music in the Arab world, connecting artists, fans and emerging talent around music.

About Digital Media Services (DMS)

Digital Media Services (DMS) was incorporated in 2010 as the official digital media arm of Choueiri Group. Today, the Company extends a premium portfolio of online / mobile offerings, which reach 120 million Unique Users, generate 2 Billion Page Views and serve over 3.2 billion ads per month. Aligned with Choueiri Group’s commitment to and focus on digital, DMS received a brand makeover in April 2017, which expresses its unique strength as the true voice of independent publishers. DMS is headquartered in Dubai, with presence in key regional markets.

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