CGI alternative characters of celebrities and community stars

November 21, 2020
AI-powered characters can get product or movie deals or host their own Netflix shows. AI-powered characters can get product or movie deals or host their own Netflix shows. Photo source: - Compilation of news visibility from Google

Vision Egypt News: - Michaela Souza, one of the virtual characters designed using artificial intelligence, is a product of the technology company "Brud" in Los Angeles, and has programmed it to simulate the level of natural human consciousness.

Michaela Souze is a test of the power of celebrities in social media, and challenges the latest trends in digital marketing.

Michaela, 19, was chosen as one of the most influential people on the Internet, according to TIME magazine.

Miquela entered the world of fashion and fashion as an alternative to famous fashion models and entered the field of advertisements, in addition to her hobby of singing, releasing more than 10 songs, since her appearance in 2016.

Miquela has a following of 2.8 million users on Instagram, more than 1.1 million followers on Facebook, and nearly 249,000 subscribers to her official YouTube channel, and she recently announced her joining the Snapchat application.

In December 2018, the company that owned Michaela announced that it had raised $ 6 million in investments in its first investment round, due to the great success it had achieved in just two years on social media.

Broad is betting on the possibility of transforming a large group of social media characters based on CGI technology, the technology of creating a group of characters from Marvel Comics, and transforming another part of real characters such as family "Kardashian" into comic book characters, so that they can evolve with the times without getting old, and their channels can be managed.


The term CGI is often used to refer to the 3D computer graphics used to create scenes or effects for film and television.

Broad wants to create a group of characters, some of which are on different social media platforms, with many intertwining story lines in the context of the Marvel universe itself.

Investors believe that social media could become a vehicle for creating characters with all kinds of influence and personal histories, as comic books have done.

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