Recommendations for the future of media in the world

November 22, 2020
A large number of experts and media professionals from Egypt and 9 Arab and foreign countries participated in it. A large number of experts and media professionals from Egypt and 9 Arab and foreign countries participated in it. Photo source: - Compilation of news visibility from Google

Vision Egypt News: - The hypothetical conference "The Future of Media in the World", organized by the Egyptian Ministry of State for Information, resulted in a number of recommendations, which were classified into first: technical recommendations, and second: value recommendations.

The conference aims to display global media trends in media developments and their link to the development in modern technology, and to develop a vision for the media locally and internationally in light of smart shifts in the media industry.

The Media Future conference discussed current and expected developments in the field of media, and a large number of experts and media professionals from Egypt and 9 Arab and foreign countries participated in it, either by attending, connecting to the Internet, or with recorded videos.

First: Technical recommendations:

  1. integrating AI technology into the media industry process. In particular, virtual reality technology, to save time and effort on media professionals through a format that gives them the opportunity for creativity, as well as exploiting the development in the emergence of video on demand and the spread of the fifth generation of communication networks.
  2. Creating partnerships to use AI technology to develop the media industry in Egypt.
  3. Conducting comprehensive studies on the media needs of the Egyptian consumer to define a plan of action for using digital alternatives.
  4. Updating the media policy in line with the technological development and the media needs of the Egyptian consumer (based on public opinion studies), as well as updating the mechanisms and responsibilities of the media policy sender to serve the recipient.

Serious work to verify the correctness of information and news before publishing them, especially with the development of the media. In this context, the following may be suggested:

Creating a platform to combat misinformation that provides a quick response to social media audiences by providing correct information on the issues raised on these sites.

Creating a global mechanism (content credibility coding system) that ensures the public automatically verifies the authenticity of written, visual and audio press content, easy and fast, by placing a mark in color indicating the identity of the source who owns or publishes the content and verifies the verification code for this content: (Yellow: Governmental Blue: Media Certified - Orange: Academic or Educational - Green: Legislative)

Encouraging and motivating the establishment of entities for examination and verification of publishers to obtain verification codes, through rules and reviews that are conducted in a transparent manner agreed upon, or encouraging major international companies to expand their sectors to undertake the same task, provided that this is done in parallel with protective legal reviews to protect intellectual property and Protect the recipient public from the crimes of misinformation, counterfeiting, and acts of fraud in the media and advertising.

6.The generalization of breaking the so-called linguistic barrier, and it is an experience we find on Facebook, in the sense of automatic provision of a more accurate translation in the language in which the recipient follows the written and coded media content.

7.The necessity to mitigate the economic impacts and create alternatives to intermediaries between the content producer and the recipient as a result of the expected decline in their profit in light of the development of blockchain technologies

8.Young media professionals and new media organizations focus on specializing in a specific topic or region, given the difficulty in presenting general news.

9.Benefiting from the experiences of a number of international, regional and private newspapers to impose financial contributions to obtain media content; This is to offset the losses of the decline in sales of printed newspapers.

10.Creating partnerships with international media platforms to help develop content and offer a different product.

11.Requiring governments and international organizations to collaborate to reach the facts using a disciplined scientific approach.

12.Developing a government communication strategy for crisis and emergency management, and creating a guide for government corporate identity and websites.

Second: Value Recommendations:

  1. Focusing on the need to follow the correct professional and ethical foundations in the media in general. This is done through the following:
  2. Paying attention to training the various cadres working in the media field; Especially in periods of crisis such as the period of the spread of the Corona virus.
  3. Journalists demand the importance of honesty and balance in providing information and removing the cloak of personal opinions, which affects gaining public confidence.
  4. Balance in presenting issues between negative and positive and not focus on the negative only because of its negative impact on the general mood of the public.
  5. The protection of freedom of expression, which must be met with the responsibility of journalists and media professionals to verify the correctness of information and news and the consistency of the media message they present to the recipient.
  6. Making media and news education a mechanism for assessing journalism quality.
  7. Social media websites are held responsible for the posted content, especially that contains hate speech or racism, by marking it and other offensive content, leading to the possibility of removing it in line with international human rights law.
  8. Focusing educational institutions on digital literacy to serve targeted media development.
  9. Making media culture a part of the school curriculum so that it is based on four areas: knowledge, critical analysis, communication and production of media material, and finally the application of the knowledge obtained.
  10. Activating the initiatives adopted by UNESCO regarding media culture.
  11. Implementing simulations for newsrooms in schools and universities and Egyptian media to produce television newsletters for students in a competition with Egyptian TV channels to display winners' publications; Restore popular confidence in the press.
  12. Ensure that the cultural, social and economic diversity is reflected on the media institutions in Egypt, whether in terms of workers or the content presented.
  13. Activating digital citizenship and providing the citizen with the mechanisms and capabilities that allow him to deal with the new digital media to create a “digital citizen”.
  14. Developing cooperation between academic researchers, journalists, media professionals and citizens.
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