Under the title of "24-hour scenes spent" Mono "in the filming of her new campaign, which is led by Kate Moss in Saudi Arabia," the magazine said that "a few are pictures worthy of describing as soon as they are viewed with the word (iconic)".
And added that those images are "precisely those that have the power to ignite the imagination, and to raise the question:" What if ...? "
What happens when some of the industry's biggest supermodels unite in Al Ula, Saudi Arabia for 24 hours? Lebanese designer Eli Mizrahi dared to find out in his label Mônot's latest campaign featuring Kate Moss, Candice Swanepoel, Amber Valletta, Jourdan Dunn and many more. Head to Vogue.me to see more from the campaign and find out what went on behind the scenes. #BuyArabDesigners #VogueArabia تُرى، ماذا سيحدث إذا اجتمعت أشهر عارضات عالم الأزياء والموضة معاً في مدينة العلا بالسعودية لمدة 24 ساعة؟ هذا بالتحديد ما أقدم عليه المصمم اللبناني إيلي مزراحي في أحدث الحملات الدعائية لعلامته "مونو" التي ضمت كيت موس، وكانديس سوانبويل، وأمبر ڤاليتا، وجوردان دان، وغيرهن. تفضلي بزيارة موقعنا للاطلاع على تفاصيل هذه الحملة ومشاهدة ما حدث وراء كواليس تصويرها.
“The creative designer of the Mono brand, Lebanese Elie Mizrahi, can sleep Al-Ain’s report after 24 hours of events he spent in the Saudi city of Al-Ula,” the magazine said.
The magazine pointed out that the pictures of the models "attest to the power of femininity, the spirit of cooperation, and the desire to fly to the greatest extent, which are all factors that breathed new life into the arid lands."
The magazine said that the shooting took place near the Maraya Theater in Al-Ula.