It raised $100 million in a series C round, from SoftBank Vision Fund and global investors last January.
The company has more than 100 customers worldwide, and this includes the big brands, such as Skoda, Volkswagen, DHL and L'Oreal to name a few.
The company is making strides with its token-less AI products that analyze billions of data points, improve ROI and reduce acquisition costs by an average of 20%, thereby equipping and empowering marketers around the world, whose mission is to empower all A marketer can access and operate AI, to generate demand without having to rely on code or data science teams.
Artificial Intelligence in Marketing
Shubham A. Mishra, global CEO of Pixis, said: “Marketers have been far behind in AI technical consultants' expertise in marketing, however, Pixis is changing that, by enabling marketers to easily integrate and use AI.
Pixis AI infrastructure comprises nearly 50 AI models, spread across a range of products and plug-ins. By analyzing AI and optimizing every conceivable data point in a short time, marketers can leverage AI infrastructure to adjust their marketing strategies on the go. immediately.
Pixis AI infrastructure takes into account all data privacy standards and limitations, and functions within the privacy frameworks of GDPR, Abu Dhabi Global Market, DIFC, and more, to deliver optimal returns to customers.
Neil Pandya, CEO, Europe and Asia Pacific at Pixis, said: “The region is currently going through an interesting phase in marketing, spending on digital advertising has increased dramatically and is expected to exceed $7.9 billion by 2024, which in itself is an indication of immersion.
The technology and competence in the region, along with their efforts to reap a high marketing ROI, makes the region a mature market for AI, and we are very excited and look forward to expanding our team of sales and marketing experts, building and strengthening our foothold in the MENA market.