In a media statement, Hazaa described yacht tourism as tourism for the rich, referring to Jeff Bezos, the founder of Amazon, and his yacht costing $500 million. We have to target and address these segments of the rich through the available marketing tools while providing incentives.
Hazaa explained that yacht tourism requires a specific marketing policy that is specialized in this type of tourism, especially that it comes with many of the crew and its “entourage.” We measure princes, kings and billionaires on that, and we have to develop studies for the development of that tourism product.
The member of the Egyptian Federation of Tourist Chambers pointed to the importance of tourism marketing, especially that all the natural ingredients in Egypt, and everyone who wants to visit Egypt sees it, but what is lacking is rapid progress in that file, and taking into account the provision of high-quality and distinguished services for this category, explaining that the average expenditure will be high above.
Hazaa pointed to the necessity of participating in international exhibitions to display the yacht tourism product within the international diving exhibitions and tourist exchanges, stressing that the infrastructure in Egypt has become a new addition to the tourism service, but we have to take advertising methods to promote this tourism product that are new.
It was suggested that a yacht tourism conference be held in Sharm El Sheikh, Hurghada or New Alamein, to monitor the level of tourism categories and the level of their spending, provided that tourism men with visions and high marketing expertise are assigned to this, in addition to dividing the markets into areas that are accessed through social networking sites according to what they use.
Yacht tourism is a new approach to investment that the Egyptian state has taken to set its giant vision and strategy, to stimulate and support that file, through several steps, procedures and attractive incentives, so that the ports and Marina of Egypt will be a new platform for receiving yachts around the world, to be a new outlet to receive the world's rich and tourists.
Egypt’s strategy to support yacht tourism insists on obtaining a slice of the Mediterranean region, which amounts to about 300 billion dollars annually in the region, to change the tourist map in the Red Sea and the Mediterranean, so that Egypt will rise from the tourist destination of the quality of the low-spending tourist to return to the segments The high spending tourist, and it is the main driver of the quality index, not the tourist quantity. In this context, we list the opinions of some experts in the tourism sector about the importance of this file.